PRIVACY POLICY
Lifestyle Ind Pty Ltd | www.lifestyleind.com
Effective Date: 13 March 2026
Welcome to Lifestyle Ind Pty Ltd (www.lifestyleind.com).
We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our advertisements — including those run through Meta platforms (Facebook and Instagram).
As an Australian-registered company operating globally, we comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as applicable international privacy laws including the General Data Protection Regulation (GDPR) for users in the European Economic Area and United Kingdom, and the California Consumer Privacy Act (CCPA) for California residents.
1. Information We Collect
We may collect the following categories of personal information:
1.1 Information You Provide Directly
Full name and email address
Phone number
Location data (city, state/region, country)
Any information submitted via enquiry forms, landing pages, or Meta lead generation forms
1.2 Information Collected Automatically
Browser type, device type, and operating system
IP address and approximate geographic location
Pages visited, time on site, and browsing behaviour
Referring URLs and click paths
Purchase history and behavioural data (e.g., products or services viewed, cart or booking activity)
1.3 Information from Meta (Facebook & Instagram)
When you interact with our Meta advertisements, Meta Platforms, Inc. may share certain data with us, including:
Ad interaction data (clicks, impressions, conversions)
Demographic and interest data as permitted by Meta's platform policies
Lead form submissions completed on Facebook or Instagram
2. How We Use Your Information
We use the information we collect to:
Deliver and improve our products and services
Respond to enquiries, quotes, and service requests
Send marketing and promotional communications (with your consent)
Run and optimise targeted advertising campaigns on Meta and other platforms
Analyse website and advertising performance
Manage customer relationships through our CRM (GoHighLevel)
Comply with legal and regulatory obligations
3. Meta Pixel & Tracking Technologies
Our website uses the Meta Pixel (formerly Facebook Pixel), a piece of tracking code that allows us to measure the effectiveness of our advertising by understanding the actions people take on our website.
The Meta Pixel may collect data such as:
Pages you visit on our website
Actions you take (e.g., form submissions, purchases, button clicks)
Device and browser information
This data is used to:
Measure ad conversions and return on investment
Build Custom Audiences for retargeting campaigns
Create Lookalike Audiences to reach new potential customers
Optimise future ad delivery and targeting
You can opt out of Meta's data collection and personalised advertising by visiting: https://www.facebook.com/settings/?tab=ads or by using the Digital Advertising Alliance opt-out tool at https://optout.aboutads.info.
4. Cookies & Tracking
We use cookies and similar tracking technologies to enhance your experience on our website.
These may include:
Session cookies (expire when you close your browser)
Persistent cookies (remain for a defined period)
Third-party cookies placed by Meta, Google, or other advertising partners
You can manage or disable cookies through your browser settings.
Please note that disabling cookies may impact certain features or functionality of our website.
5. Sharing Your Information
We do not sell your personal information. We may share your data with trusted third parties in the following circumstances:
5.1 Service Providers
We work with third-party vendors who assist us with marketing, analytics, CRM, and website operations, including:
Meta Platforms, Inc. (advertising and analytics)
GoHighLevel (CRM and marketing automation)
Other analytics or performance tools as needed
5.2 Legal Requirements
We may disclose your information if required to do so by law, court order, or a government or regulatory authority in Australia or any jurisdiction in which we operate.
5.3 International Data Transfers
As a global business, your personal information may be transferred to and processed in countries outside Australia, including countries where you are located. We take steps to ensure that such transfers comply with applicable privacy laws and that your data receives an adequate level of protection.
5.4 Business Transfers
In the event of a merger, acquisition, restructure, or sale of assets, your information may be transferred to the relevant entity. We will notify you via email and/or a prominent notice on our website if such a change occurs
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law.
Lead and contact data is typically retained for 2 years, after which it is securely deleted or anonymised unless you have an active relationship with us or have provided ongoing consent.
7. Your Rights & Choices
Depending on your location, you may have rights regarding your personal data.
We honour these rights for all users regardless of location where reasonably practicable.
7.1 All Users
Opt out of marketing emails at any time via the unsubscribe link in any email
Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data (subject to legal obligations)
7.2 Australian Residents (Privacy Act 1988)
Under the Australian Privacy Act and the Australian Privacy Principles, you have the right to access and correct personal information we hold about you.
If you believe we have breached the APPs, you may lodge a complaint with us directly, or with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
7.3 EEA & UK Residents (GDPR)
If you are located in the European Economic Area or United Kingdom, you have rights under the GDPR including the right to access, rectify, erase, restrict processing of, object to processing, and port your personal data. Our lawful basis for processing is typically legitimate interests or consent.
You also have the right to lodge a complaint with your local supervisory authority.
7.4 California Residents (CCPA)
If you are a California resident, you have the right to know what personal information is collected, used, shared, or sold; the right to delete personal information; the right to opt out of the sale of personal information; and the right to non-discrimination for exercising your CCPA rights.
We do not sell personal information.
To exercise any of the above rights, please contact us at: [email protected]
8. Data Security
We implement industry-standard technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction.
These measures include secure data storage, access controls, and encrypted communications.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Third-Party Links
We implement industry-standard technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction.
These measures include secure data storage, access controls, and encrypted communications.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Children's Privacy
Our services are not directed to individuals under the age of 16.
We do not knowingly collect personal information from children.
If you believe a child has provided us with their personal data, please contact us immediately at [email protected] and we will take steps to delete that information.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
We will notify you of material changes by posting the updated policy on our website with a revised effective date.
We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your personal information, please contact us:
Lifestyle Ind Pty Ltd
Website: www.lifestyleind.com
Email: [email protected]
We will respond to all enquiries within a reasonable timeframe and no later than 30 days of receipt.
This document has been prepared for informational purposes. Lifestyle Ind Pty Ltd recommends seeking independent legal advice to ensure ongoing compliance with applicable privacy laws.
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